Meet the Visit Valle brand campaign

This is how the brand that is transforming tourism in Valle del Cauca is born.

Tourist destination in Colombia

Valle del Cauca, the paradise where your best memories are yet to come.

When you think of a place where joy, nature, culture and hospitality come together, only one name comes to mind: Valle del Cauca. This Colombian region has it all: from hidden beaches in the Pacific to Magical Towns full of history, to a gastronomy that conquers the heart and a human warmth that can be felt in every greeting. This diverse paradise is ready to surprise you and make you fall in love, no matter how many times you visit.

Natural wonders: between mountains, rivers and sea

Valle del Cauca offers a privileged geography that makes it the ideal place for nature and adventure lovers. In the west, the imposing Uramba Bahía Málaga National Natural Park is a sanctuary of biodiversity and home to humpback whales that visit its waters every year. Further to the center, the Farallones de Cali Natural Park protects Andean ecosystems and offers trails for hikers and birdwatchers.

In the north, Sevilla and its coffee-growing environment are part of the Coffee Cultural Landscape, declared a World Heritage Site by UNESCO, while to the south, the majestic Lake Calima is perfect for water sports. And in the flat area of the department, the Cauca River meanders through canyons and fertile valleys, witnessing the agricultural soul of this land.

Living culture: salsa, faith and tradition

Valle del Cauca is a cradle of history, art and music. Cali, its capital, is recognized worldwide as the Capital of Salsa, where dance is lived in every corner, from the academies to the nights full of rhythm in iconic places like La Topa Tolondra. But it is also a city that preserves its colonial essence in neighborhoods like San Antonio and vibrates with contemporary cultural proposals.

The department is also a land of religious traditions. Buga, with its Basilica of the Lord of Miracles, is one of the most important pilgrimage centers in the country. And in municipalities such as El Cerrito and Guacarí, the Holy Week celebrations or patron saint festivities are lived with devotion and scenic beauty.

In addition, the Pueblos Mágicos del Valle program allows visitors to rediscover places full of history and charm, such as Roldanillo, Ginebra, Calima-El Darién and Sevilla, where Andean music, museums, paragliding and flavor combine to create unforgettable experiences.

Gastronomy with identity

Valle del Cauca’s cuisine is one of the most authentic and tasty in the country. Among its unmissable dishes are:

  • The “sancocho de gallina de Ginebra”, cooked over a slow wood fire.
  • Arroz atollado, with chicken, pork and traditional spices.
  • The empanadas vallunas, the marranitas and the aborrajados that accompany any walk.
  • And typical beverages such as lulada, shampoos and cholado of Jamundí.

Destination of health and warmth for the people of Valle del Cauca

Beyond its landscapes and culture, Valle del Cauca is known for the hospitality of its people. The people of Valle del Cauca have a natural friendliness that turns every visitor into a friend. And in terms of services, the department has one of the most solid health infrastructures in the country, with high-level clinics, trained medical personnel and a vocation for care that has been recognized nationally and internationally.

This also makes it an emerging destination for health tourism, ideal for those seeking wellness, specialized treatments or aesthetic procedures with high quality standards.

Whether you’re looking to dance salsa in Cali, enjoy a sancocho in the countryside, go whale watching in the Pacific or find peace in a Pueblo Magico, Valle del Cauca has a unique experience waiting for you.

Don’t let them tell you. Come and live it.
Valle del Cauca, the paradise where your best memories are yet to come.

DESTINATIONS IN VALLE DEL CAUCA

#VISITVALLLE

Discover more
experiences